The Woman Boss Marketing campaign is a collaboration between LadyBiba and Gazmadu Studios, in partnership with calabargist, with the only goal of equipping ladies to face up and personal their narratives. The marketing campaign has constantly celebrated profitable ladies throughout completely different industries and shared their distinctive tales with the world.
This collaboration started when the inventive administrators of each manufacturers, Bisola Adeniyi (Founder LadyBiba) and Yagazie Equare, (Founder, Gazmadu Studios) met initially in 2017 on the Future Awards.
Their paths crossed once more on the TFD Enterprise Masterclass in 2018 the place they bonded after discussions regarding operating a enterprise in Nigeria and their shared pursuits in hiring majorly feminine workers. The ‘Woman Boss’ Portraits was launched for the primary time in 2019 after conversations continued about how necessary it’s for ladies to personal their narrative.
2019 maiden version was themed “Personal Your Story” and it featured ladies like Lala Akindoju, Sola Adesakin, Kemi Onabanjo, Yolanda Okereke, amongst others. Over 20 ladies had been part of this motion
The theme for the 12 months 2020 was ‘Be Your Lovely’. By way of this marketing campaign, Lovely was redefined as a girl’s authenticity, not generic requirements and the marketing campaign had superb ladies concerned, like Iroghama Ogbeifun, Abimbola Balogun, Oluwatosin Olaseinde amongst others.
2021 got here with the theme “Be your story”. This was a motion to lift ladies to stroll their discuss. This marketing campaign kicked off with the official marketing campaign shoot that includes Rolake Akinkugbe-Filani, Tosin Osinowo, Yeside Olayinka-Agbola, Yejide Rosewe, and Ada Osakwe.
In 2022, it was about ‘Profitable collectively,’ because the marketing campaign showcased superb feminine relationships throughout completely different age teams, work/enterprise dynamics, and industries – successful collectively! This aimed to encourage extra feminine partnerships, collaborations.
For Profitable Collectively, that includes Dynamic Duos like: Eloho Eweniyi, Odunayo Eweniyi, Candide Johnson Olatowun, Yemi Keri, Jola Ayeye, FK Abudu, Somachi Ukiri and Simbo Ukiri.
In 2023, The Woman Boss Portraits went “Past Borders” and launched for the primary time in Ghana, with a Marketing campaign spotlighting African companies whose homegrown skills, merchandise, companies are being exported to a worldwide viewers.
The Marketing campaign in Ghana featured Valerie Obaze, Joselyn Dumas, Claudia Lumor and Valerie Lawson. Try the trailer beneath.
In Lagos we featured; Pleasure Odunlami, Yanmo Omorogbe, Adesuwa Okonbo Rhodes, and Toyin Onigbanjo. Greater than 20 ladies had been photographed as nicely for the marketing campaign. Try the trailer beneath.
2024 got here with a renewed imaginative and prescient to focus on the VOICES of younger ladies utilizing their affect to drive constructive affect from Nigeria in the present day. To kickstart this marketing campaign, we featured: Renike, Misstechy, Haoma, Moromoluwatiketike. Watch the trailer video right here
There’s a cause why The Woman Boss Marketing campaign retains coming again yearly, Here’s one and principally as a result of it’s our need is to see extra ladies empowered to be extra.
We need to provide you with an expertise that reminds you of the facility you’ve got, and convinces you that You should be heard, seen and celebrated. Bookings for the Woman Boss Marketing campaign has formally opened! and now we have lower than 15 slots obtainable this 12 months .
For extra info and bookings, Click on here. Right here’s a agency affirmation that Your Voice Issues, so take a guess on your self and let the world hear you. Keep Lovely
calabargist is a Media Accomplice for the Woman Boss Portraits
