Monday, April 22, 2024

‘Urban High’ marks a new era for Press Play

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Press Play gives a recent perspective on the fusion of city pop and highlife genres in its debut, ‘City Excessive.’

On the helm of this motion is Press Play, a venture based by Edwin Etinosa Ehiorobo, the visionary CEO of Etins Report. With its debut venture, ‘City Excessive,’ Press Play delivers a gorgeous physique of labor that’s thrilling to take heed to.

‘City Excessive’ is a musical expertise—a seamless mix of soulful melodies, infectious rhythms, and thought-provoking lyrics. That includes a stellar lineup of gifted artists together with Yarden, Swayvee, Morien, and Yunos, every observe on the album gives a singular perspective, showcasing the varied abilities and artistic energies of its contributors.

Harking back to the standard Nigerian city bars of the early 2000s, ‘City Excessive’ propels listeners into the forefront of Nigerian various music, providing a fusion of sounds – a digital bar, evoking the essence of music to create a soothing and soulful actuality.

From the dreamy vibes of ‘Drowsy’ that includes Swayvee and Yarden to the infectious groove of “Lagos Celebration” that includes Yarden and Swayvee, “City” Excessive takes listeners on a sonic journey via the streets of Nigeria, capturing the essence of city life with its vibrant beats and catchy hooks.

What units City Excessive aside is its capability to seamlessly mix conventional highlife parts with fashionable city sounds, making a sound that’s each nostalgic and forward-thinking. It is a testomony to the creativity and imaginative and prescient of Press Play, who’ve efficiently created an album that pays homage to the wealthy musical heritage of Nigeria whereas pushing the boundaries of latest music.

However ‘City Excessive’ is only the start of Press Play. Since its inception, Press Play has been on the forefront of inventive innovation within the Nigerian leisure business. From its roots as a dwell occasion idea, Press Play has advanced right into a multifaceted platform that celebrates the varied abilities of Nigerian artists and creatives.

Underneath the management of Edwin Etinosa Ehiorobo, Press Play has curated a collection of profitable dwell occasions, bringing collectively top-tier musicians, comedians, and entertainers to create unforgettable experiences for audiences throughout Nigeria. From star-studded concert events that includes artists like Ayra Starr and Ajebo Hustlers to comedy showcases with famend comedians like Mr. Humorous and Mc Edo Pikin, Press Play has constantly delivered high-quality leisure that resonates with audiences of all ages.

However maybe probably the most exceptional side of Press Play is its dedication to nurturing and empowering rising expertise. By its dwell occasions, report label, and artist administration providers, Press Play supplies a platform for up-and-coming artists to showcase their abilities and attain new audiences. Whether or not it is via artist growth packages, mentorship alternatives, or strategic partnerships, Press Play is devoted to supporting the following technology of Nigerian expertise and serving to them succeed within the aggressive music business.

Press Play’s ‘City Excessive’ is a testomony to the facility of creativity, innovation, and collaboration in Nigerian music. With its distinctive mix of city pop and highlife influences, City Excessive showcases the unbelievable expertise and imaginative and prescient of Press Play and units the stage for a vibrant future within the Nigerian leisure business.

Listen to “Urban High” Here

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