On February 19, 2024, Knorr, a trusted identify in Nigerian kitchens marked ‘World Eat for Good Day’ by sparking a motion inspiring individuals to alter the world, one plate at a time.
Knorr hosted a launch occasion in Lagos, unveiling their ‘Eativist’ initiative. This group of 14 people are devoted to selling veggie-forward meals that profit each private well being and the setting, inspiring a ripple impact all through the group.
The spotlight of the event was the launch of a movie that includes personalities resembling Tobi Bakre, Taymesan, Anu Bakre, Mory Coco, Kaylah Oniwo, Linda Ejiofor-Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Diary of a Kitchen Lover, Zeelicious Meals, Chef Fregz, and Dr. Robert, all unveiled as Eativists. Though they’re from various backgrounds, all of them embody the ethos of consuming for good.
Arinze Madumere, Knorr’s Model Supervisor, emphasised the importance of the Eat for Good motion. He stated,
At Knorr, we imagine that what’s in your plate has an influence, not simply in your private well being, however the setting as nicely. Now we have strategically chosen Eativists to encourage individuals to eat a greater variety of meals, extra greens, extra crops, and fewer meat. With these small, vital adjustments, we are able to optimize our well being and enhance environmental sustainability.
Celebrated globally on February nineteenth, World Eat for Good Day raises consciousness concerning the significance of sustainable and wholesome consuming practices.
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