Sunday, May 19, 2024

Black Phoenix Campaign to Amplify Female Voices

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In a groundbreaking transfer to mark Worldwide Ladies’s Day 2024, Africa’s #1 music streaming platform, Boomplay, in partnership with Smirnoff is happy to announce the Black Phoenix marketing campaign. This vibrant initiative is designed to highlight and have a good time the ingenuity of feminine artists within the music business, selling range and inclusion on a world scale.

The marketing campaign goals to usher in a breath of recent air by giving a voice and visibility to feminine creatives, who’ve traditionally been underrepresented of their respective industries. By offering a platform for these gifted people to showcase their expertise and creativity, the marketing campaign seeks to encourage and empower a brand new era of ladies.

On the coronary heart of this initiative 4 outstanding skills: Esther Olutosoye, Yakubu Blessing Jumai, Toxy Ken and Temitope Gabriella Akinola had been chosen. Every a powerhouse in her area however just one was topped the Black Phoenix for this yr’s Worldwide Ladies’s Day. The venture launched, options the sultry vocals of TAG Blackie (Temitope Akinola Gabriella), this venture introduces a three-track EP titled “Physique Discuss,” a testomony to the expertise and creativity of ladies in music. The EP consists of fascinating singles comparable to “Emotions,” “Macaroni,” and the main target monitor, “Jazz Me,” every showcasing the distinctive artistry and revolutionary spirit of TAG Blackie.

Boomplay and Smirnoff campaignBoomplay and Smirnoff campaignBoomplay and Smirnoff campaign
Boomplay and Smirnoff marketing campaign

In launching the Black Phoenix marketing campaign, we purpose to shine a highlight on the unbelievable expertise of feminine creatives who are sometimes ignored and undervalued,” mentioned James Afuwape, Advertising and marketing and Artists-media Relations Supervisor at Boomplay. “Our partnership with Smirnoff underscores our shared dedication to fostering range and inclusivity inside the artistic industries.

Abi Ipaye, Senior model Supervisor at Smirnoff, added, “We’re proud to help this initiative that not solely showcases the outstanding expertise of those artists but in addition paves the way in which for future generations of ladies in music, manufacturing, and artwork. The Black Phoenix marketing campaign is a testomony to what we will obtain once we come collectively to help and uplift each other.”

This distinctive venture has culminated within the creation of a 3-track EP that masterfully showcases her inventive expressions, providing each listeners and viewers an enriching and immersive expertise. The “Physique Discuss” EP is at the moment out there for streaming and obtain on Boomplay from March eighth 2024, guaranteeing most accessibility to a world viewers.

As a champion of African music and tradition, Boomplay acknowledges the significance of supporting and selling feminine creatives, and is devoted to offering an area the place their skills can flourish. Smirnoff, an organization dedicated to range and inclusion, by its intensive community and assets, additionally goals to amplify the voices of those gifted ladies, showcasing their distinctive artistry and offering them with a platform for recognition and success.

Hearken to the “Body Talk” EP by the primary Black Phoenix – TAG Blackie right here:

And keep tuned for extra updates on the Black Phoenix marketing campaign and be a part of us in celebrating the ability and creativity of ladies around the globe.

For extra inquiries, please contact:

James Afuwape
Advertising and marketing & Artist-media Relations Supervisor

About Boomplay

Boomplay is the No. 1 music streaming and obtain platform in Africa, with entry to over 100 million songs, movies, and leisure information. Obtain tens of millions of songs totally free and pay attention offline with out utilizing knowledge. Premium customers also can choose and obtain in HD high quality audio.

About Smirnoff

Smirnoff is the world’s #1 vodka. Smirnoff is a model for everybody and has been loved for greater than 150 years. To study extra about Smirnoff, go to

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