In early 2024, Common Music Group, one of many large three report labels, terminated their contract with TikTok. Weeks later, the invoice to ban TikTok in america looks as if it could see the sunshine of day.
The video-sharing social media app has been instrumental within the success of many songs all over the world. Noteworthy to Nigeria are CKay‘s Love Nwantiti and Rema‘s Calm Down.
With Common Music Group pulling their catalogue from TikTok, it seems Nigerian artists like Rema who has an lively take care of UMG by way of Mavin International, may not get one other Calm Down contemplating how highly effective TikTok has been to his profession in the previous few months.
Nevertheless, the invoice to ban TikTok in america poses a possible risk to popular culture and music advertising. It’s because TikTok has over 150 million customers from america.
However what’s the “Tiktok Ban invoice” all about?
The invoice, formally titled the “Defending Individuals From International Adversary Managed Purposes Act” (H.R. 7521), focuses on nationwide safety issues.
On Wednesday, March 13, 2024, america Home voted 352-65 in favour of the invoice, with sturdy assist from Democrats and Republicans. They expressed anxieties that person knowledge collected by TikTok’s Chinese language mother or father firm, ByteDance, may pose a nationwide safety threat.
The proposed regulation would require ByteDance to divest its possession of TikTok in america inside six months. The app can be banned from working within the nation if a sale will not be accomplished inside that timeframe.
This potential ban would have an effect on the hundreds of thousands of Individuals who use TikTok for leisure and social connection. The invoice will not be restricted to simply TikTok however will apply to any app that’s within the management of a “international adversary.” The President can designate different social media apps as threats in the event that they’re underneath international management.
Moreover, if ByteDance would not divest possession throughout the deadline, the invoice would make it unlawful for app shops like Apple and Google to supply TikTok within the US. This successfully bans the app from being downloaded or up to date on these platforms.
What does it imply for Nigerians?
For Nigerians, The US’s issues about knowledge safety may result in elevated scrutiny of TikTok by the federal government. This would possibly result in stricter laws or knowledge privateness necessities for TikTok in Nigeria.
Additionally, if the US ban factors to a change in TikTok’s possession or construction, it may have an effect on future app updates or options for all customers, together with these in Nigeria. Total, Nigerians can count on continued entry to TikTok for now. Nevertheless, the scenario within the US may result in a extra cautious method in direction of the app sooner or later.
Personally, there may be hypothesis about the way it will have an effect on the operations of Sony Music Leisure and Warner Music Group. Primarily, as a result of they’ve their headquarters in New York, United States. Notably for his or her affiliations with artists from Nigeria. Will artists like Joeboy, Ycee, Wizkid and even Davido be restricted from the app? Solely time will inform.
