One of many main recruitment and HR options suppliers in Sub-Saharan Africa, Jobberman has launched its newest gender responsiveness marketing campaign targeted on elevating entrepreneurship and vocational coaching for younger girls in Kaduna, Kano, Adamawa, Ondo, Katsina, Bauchi, Delta, Ogun, Benue, Edo, Lagos, and Oyo states. The marketing campaign, tagged ‘She’s Extra’, launched at a press convention in Lagos, is a female-focused social consciousness initiative created to raise vocational talent coaching amongst girls and empower them in fields resembling baking, tailoring, and material making.
In accordance with Jobberman, the aim of the marketing campaign is to coach over 558,000 younger girls in enterprise administration, vocational abilities, tender abilities, and monetary literacy and to assist about 204,000 of them to begin their companies and assist them develop into employers of labour.
Worldwide Girls’s Month is a strategic interval for us to launch this initiative. It’s a testomony to our dedication to not solely spend money on girls however to speed up the financial independence and development of ladies in Nigeria. Our focus of vocational coaching is to fill the enterprise construction and abilities information hole in that sector of the economic system,” says Samantha Ifezulike, Head of HR Jobberman Nigeria and Lead Advisor, She’s Extra Initiative.
“The ‘She’s Extra’ initiative is designed to ship focused intervention packages based mostly on insights gathered on the precise wants of every of our studying states,” she mentioned additional. Standard social media influencers Omotara Akanni and Titilope Adedeokun had been among the many company current on the press convention launch occasion.
In accordance with a 2023 report from the (NBS), girls had the next proportion of unemployment in Q3:2023. Whereas girls have the next fee of casual employment and self-employment in comparison with males, they undergo vital challenges that impede progress, together with an absence of correct enterprise abilities and information, an improper enterprise construction, and entry to finance.
The She’s Extra Initiative, applied by Jobberman Nigeria, is claimed to be a continuation of its ongoing partnership with the Mastercard Basis’s Younger Nigeria Works.
About Jobberman
Based in 2009, Jobberman began as a recruitment and job search platform however has grown into an all-encompassing profession platform providing on-line profession recommendation, personalised HR options for each people and establishments, in addition to coaching providers for jobseekers.
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