Tuesday, July 23, 2024

Organizers of AMVCA confirm date and venue of its 2024 edition

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The Africa Magic Viewers Selection Awards (AMVCA) has introduced the date for its extremely anticipated tenth version, scheduled to happen in Lagos on Might 11, 2024.

In a press convention held on Tuesday, organizers revealed that this 12 months’s ceremony will span two days, from Might 10 to 11, celebrating varied aspects of African leisure together with movie manufacturing skills, tradition, vogue, and music.

Nominees for the celebrated awards might be unveiled on Sunday, March 24, 2024, with the choice course of carried out primarily based on particular standards and processes decided by the jury in collaboration with Delloite.

Of their phrases, “The nominations of the AMVCA are decided by particular standards and processes decided by the jury at the side of Delloite. Among the key standards considered for nominations embrace the eligibility interval, classes, the submissions course of and voting course of.”

Busola Tejumola, the Head of Content material and West Africa Channels at MultiChoice, welcomed attendees to the convention, describing the tenth AMVCA as a milestone celebration marking a decade of brilliance and innovation in African storytelling on display. Tejumola emphasised the AMVCA’s position as a benchmark for excellence within the African movie business, noting its vital influence on expertise growth throughout the continent.

“The AMVCA has established itself because the benchmark to excellence within the African movie business. This version is not only the celebration of excellence in filmmaking, but additionally a heritage of an award that has improved careers and boosted expertise growth on the continent. For this version, we acquired entries from movies and expertise throughout Africa. Shortlisting has begun and we are going to now transfer to the judging phases,” she mentioned.

Femi Odugbemi, an acclaimed movie director and producer, was introduced as the pinnacle decide for the tenth AMVCA. He emphasised the award’s dedication to excellence and the jury’s dedication to making sure that solely probably the most excellent works are acknowledged.

Adjustments to this 12 months’s version embrace a discount in award classes from 33 to 27, aligning with world developments and requirements. Winners might be introduced in 25 classes, together with two particular recognition awards.

“For this particular version, we’re making adjustments to the award classes. The Finest Actor and Finest Actress classes will now be decided by the jury. We’re additionally delighted to announce veteran movie director, producer and author, Femi Odugbemi, because the Head Decide for the tenth AMVCA,” she added.

Tejumola additionally highlighted the partnership with sponsors Amstel, Pepsi, Martell, and Promasidor, inviting audiences throughout Africa to affix within the celebration. She introduced that the ultimate nominees in every class might be revealed reside on all Africa Magic channels on March 24, 2024 at 8 pm, adopted by the opening of the voting portal.

“In partnership with our sponsors, Amstel, Pepsi. Martell, and Promasidor, we name on Africa to affix on this celebration, as we start with the announcement of ultimate nominees in every class, reside throughout all Africa Magic channels, on March 24, at 8pm. The voting portal will open instantly after the announcement,” Tejumola acknowledged.

In his personal phrases, Odugbemi added, “This prestigious award is widely known for its unwavering dedication to excellence, and the jury stays steadfast in guaranteeing solely probably the most excellent works earn a spot on the nomination listing. Having served as the pinnacle decide in earlier editions, I can unequivocally state that evaluating the outstanding submissions by skills throughout Africa is an especially difficult process I guarantee everybody that the ultimate choice will actually symbolize the very best within the subject.”

With anticipation constructing for the milestone tenth version, the AMVCA stays a premier occasion within the African leisure business, recognizing and celebrating excellence in filmmaking and expertise throughout the continent.

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