Pernod Ricard Nigeria just lately handled its valued commerce companions to an unique journey to Chivas Brothers, considered one of Pernod Ricard’s prestigious model firms. The immersive model expertise included a visit to Scotland, the house of Chivas Regal, Ballantine’s, and Glenlivet, in addition to London, the house of Beefeater London Dry Gin.
Chivas Brothers is famend for its portfolio of premium Scotch Whisky, together with the long-lasting Chivas Regal, the revered Glenlivet, the fast-growing Ballantine’s, and the celebrated Beefeater Gin.
This immersive model expertise tour served as a present of appreciation for the agency dedication and dedication of Pernod Ricard Nigeria’s commerce companions. The commerce companions included Angle Villa, Library, Velvet, Vertigo, Membership Envy, Rhapsody’s and Even within the Day. All through the journey, companions had been handled to a behind-the-scenes take a look at the wealthy heritage and meticulous craftsmanship that go into creating CBL’s world-renowned spirits.
Ik Agu, Industrial Director Pernod Ricard Nigeria, expressed in a press release the significance of commerce companions
Our commerce companions are the spine of our success, and we’re dedicated to fostering robust relationships constructed on mutual respect and appreciation. This journey to the UK is a testomony to our gratitude for his or her continued help.
This model expertise tour served as a robust software for solidifying relationships between Pernod Ricard Nigeria and its commerce companions. By offering firsthand publicity to CBL’s legacy and manufacturing processes, the journey fostered a deeper understanding of and appreciation for the corporate’s dedication to high quality and innovation.
This journey to Chivas Brothers has been an eye-opening expertise. Witnessing the dedication to excellence and experience that goes into crafting every of those distinctive spirits has deepened my appreciation for the CBL manufacturers we characterize, says Mazen, Common Supervisor at Rhapsody’s Group.
This expertise empowers Pernod Ricard Nigeria’s commerce companions to share their newfound data and enthusiasm with shoppers, additional solidifying the premium positioning of CBL’s manufacturers inside the Nigerian market.
Pernod Ricard Nigeria’s dedication to rewarding its commerce companions underscores the corporate’s dedication to fostering long-lasting and mutually useful relationships. This journey serves as an impressive instance of this dedication and paves the best way for continued success for all events.
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