Worldwide Breweries, a proud member of AB InBev, one of many world’s largest brewer with over 500 beer manufacturers, has concluded its one-year Accountable Beverage Service (RBS) programme in Port Harcourt, Rivers State.
The pioneering initiative, aimed toward selling accountable consuming and discouraging dangerous use of alcohol, was efficiently concluded leaving a constructive impression on communities and members.
The RBS initiative by Worldwide Breweries was conceived by the AB InBev Basis, the programme’s sponsor. It delivered focused coaching to bar homeowners and managers by means of complete classes, concurrently respiratory new life into native communities by way of initiatives like clean-up workouts.
The intervention programme aimed to mitigate alcohol-related harms attributed to issues resembling drunk driving, underage consuming, binge consuming, and alcohol consumption by pregnant ladies.
Managers
These efforts had been centered on encouraging constructive consuming habits and mitigating the opposed results of abusive alcohol consumption.
In the course of the train, the crew engaged in varied outreach programmes, together with well being sensitisation classes for pregnant ladies and people of reproductive age on the Mannequin Main Well being Centre in Orogbum.
Govt coaching classes had been additionally carried out for members of the Affiliation of Resort Homeowners and Managers on the Mimi Fish and Lounge, Outdated Aba Highway, Rumuomasi. The initiative additionally prolonged its revitalisation efforts to Ambassador Ignatius Ajuru College of Training, Rumuolumene, amongst different establishments.
In Rivers State, the initiative noticed 302 proprietors and directors of alcohol service institutions get geared up with the mandatory instruments and information to successfully implement accountable beverage service. 387 servers, bar attendants, and safety personnel had been additionally skilled on RBS practices, leading to improved service supply within the hospitality sector.
The RBS undertaking impacted a complete of 9,667 individuals straight and an estimated 101,663, amounting to about 5% of the inhabitants of the goal Native Authorities Areas.
R-L: Supervisor, New Nigeria Basis (NNF), Port Harcourt, Christiana Okuru, conducting the registration course of for members in the course of the Accountable Beverage Companies sensitization on the Immunization Unit, Demonstration Well being Middle, School of Well being, Rumueme, Port Harcourt, Rivers State.
Edna Tekena, a bar supervisor who attended the coaching session expressed her gratitude to Worldwide Breweries for enlightening her on the risks inherent in extreme alcohol consumption. In line with her;
I respect Worldwide Breweries for the Accountable Beverage Service coaching. After the coaching, I ended serving pregnant ladies requesting for alcohol and I’ve been educating them on the risks of consuming alcohol whereas pregnant. I encourage them to abstain for the sake of getting wholesome infants.
One of many pregnant ladies who benefited from the AB InBev-sponsored RBS marketing campaign, Gladys Onoh, stated
After I was pregnant my physician warned me to steer clear of alcohol due to the infant however when Worldwide Breweries Accountable Beverage Service got here to my space in Port Harcourt with the identical message I used to be reminded to take it significantly. As we speak, anytime I have a look at my child I’m glad I listened. I’m grateful to AB InBev Basis and Worldwide Breweries for this initiative.
On his half, James Ogunro, a resort proprietor stated he has learnt how you can finest handle his enterprise as an entrepreneur.
I’ve a greater rapport with our prospects as I’ve been geared up to handle and enlighten them on the advantages of consuming alcohol responsibly, due to the coaching I attended courtesy of the accountable beverage service programme by the AB InBev Basis.
Company Affairs Supervisor, Company Affairs and Regulatory Division, Worldwide Breweries, Damian Igwe emphasised the importance of the Accountable Beverage Service programme.
At Worldwide Breweries, we consider in selling accountable consumption, and our dedication goes past making nice merchandise and income. Additionally it is about guaranteeing our merchandise are consumed responsibly as a result of we thrive when our communities thrive.
We’re happy with the result of this intervention the place we have now been capable of prepare 689 folks within the two years of operating the programme in Lagos and Rivers states. Our coaching initiatives are evidence-based and backed by an analysis and monitoring system that helps us to file progress made, he stated.
L-R: Accountable Beverage Companies Supervisor, New Nigeria Basis (NNF), Rivers State, Stanley Nyeche, orientating Bar Managers, on the AB InBev Basis & Worldwide Breweries Plc sponsored Accountable Beverage Service Program held in Port Harcourt. Rivers State.
In 2015, AB InBev launched the World Sensible Consuming Targets, with a goal to scale back dangerous alcohol use by not less than 10% in six cities by the top of 2020, this goal was efficiently achieved.
L-R: Assistant Program Officer, New Nigeria Basis (NNF), Chinwendu Obinna Osuji, presenting packs of Worldwide Breweries Beta Malt drinks to the President, Rumuoghu Group Ladies Group, Gladys Ovunwo, and the Secretary Edna Wogu, on the Accountable Beverage Companies engagement held at a City Corridor, in Rumuoghu, Port Harcourt, Rivers State.
In Nigeria, following the primary section of success in Lagos, over 10,000 people throughout 5 native governments – Ibeju Lekki LGA, Amuwo-Odofin LGA, Surulere LGA, Eti-Osa LGA, and Kosofe LGA benefited from the RBS initiative in 2022; Port-Harcourt was chosen as one of many cities for the second section roll-out which has now been accomplished.
Via its collaboration with related stakeholders such because the Federal Highway Security Corps (FRSC) and the Beer Sectorial Group (BSG), Worldwide Breweries has launched into roadshows, outreaches, and sensitisation initiatives which have impacted over 15 million folks nationwide whereas educating them on accountable alcohol consumption.
L-R: Secretary, Rumuogholu Group Ladies Group, Mrs Edna Wogu; Supervisor, Accountable Beverage Service (RBS), Rivers State, Stanley Nyeche; President, Rumuoghu Group Ladies Group, Mrs Gladys Ovunwo; Assistant Program Officer, RBS, Christiana Okuru, and Vice President, Rumuoghu Group Ladies Group, Mrs Oluchi Nyebuchi, on the AB InBev Basis & Worldwide Breweries Accountable Beverage Service Programme focused at Ladies Teams in Port Harcourt, Rivers State.
By the top of 2025, Worldwide Breweries goals to increase this world finest follow by additional impacting communities positively and fostering a tradition of accountable consuming in Rivers State.
Via the assist of the ABInBev Basis, Worldwide Breweries by means of its many sensible consuming initiatives has been contributing to the targets of the World Well being Group (WHO), United Nations Sustainable Improvement Targets (UNSDG), Worldwide Alliance for Accountable Consuming (IARD), and the Worldwide Brewing Alliance (WBA) in selling accountable consumption.
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