Thursday, May 23, 2024

The Purple Woman Initiative: PalmPay Empowers Its Female Customers in Celebration of 2024 International Women’s Day

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A number of the attendees at The Purple Girls seminar on ‘The right way to Navigate and Speed up in Profession and Enterprise’ in a photograph session with Bridget Uzoma, Head of Partnerships and Digital Capabilities, Entry Financial institution.

In celebration of the 2024 Worldwide Girls’s Day, themed “Put money into Girls: Speed up Progress, PalmPay, one of many main pan-African fintechs, launched the Purple Lady initiative, which is claimed to have educated 50 girls in enterprise and profession administration and rewarded three fortunate members with money items.

The Purple Lady initiative is a marketing campaign that seeks to empower girls with the instruments and sources to achieve their companies and careers, aligning with the UN Girls’s imaginative and prescient to advertise gender equality and a extra inclusive world.

Obianuju Odukwe, VP of Digital Ecosystems, Interswitch

Obianuju Odukwe, VP of Digital Ecosystems, Interswitch

On the coaching, Obianuju Odukwe, VP of Digital Ecosystems, Interswitch, and Bridget Uzoma, Head of Partnerships and Digital Capabilities, Entry Financial institution, took the PalmPay Purple Girls on ‘The right way to Navigate and Speed up in Profession and Enterprise.’

Talking on constructing relationships, Odukwe mentioned,

“In case you are pursuing a profession or are into enterprise, you will need to broaden your community. It’s the relationships that we construct that may check with our enterprise, or for these making an attempt to construct and develop their careers, refer them to new alternatives.”

Uzoma urged the attendees to emulate PalmPay’s sustainable enterprise development mannequin of providing reductions and cashback as a method for buyer retention whereas “constructing strategic partnerships for his or her enterprise and profession development.”

Bridget Uzoma, Head of Partnerships and Digital Capabilities, Entry Financial institution

Initiatives comparable to this are key to addressing among the challenges dealing with girls. Because of the COVID-19 pandemic and conflicts, 75 million extra folks have fallen into extreme poverty since 2020, according to UN data. 

The present world financial system disproportionately impacts girls, with girls incomes 51 cents for every greenback that males earn and constituting 61.4 % of the prime working-age inhabitants within the labor power in comparison with 90 % for males.

Quick motion stays essential to forestall over 342 million girls and ladies, an estimated 8% of the world’s feminine inhabitants from residing in poverty by 2030, with shut to 1 in 4 liable to experiencing average or extreme meals insecurity.

About PalmPay 

PalmPay is without doubt one of the main Africa-focused fintech platforms dedicated to driving financial empowerment in Africa. By its safe, user-friendly, and inclusive suite of monetary companies, PalmPay brings top-tier merchandise into the pockets of on a regular basis Nigerians. With this, we will drive monetary inclusion.

PalmPay presents cash transfers, invoice funds, credit score companies, and financial savings on its app and through its cellular cash brokers. Since launching in Nigeria in 2019 beneath a Cell Cash Operator license, the platform has grown to over 30 million app customers as a part of its cashless cost ecosystem.

For extra info, go to the social media platforms or web site,

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