Sunday, May 19, 2024

Kiss Damaged Hair Goodbye as L’Oréal Professionnel Unveils Absolut Repair Molecular Range in Nigeria

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With over 93% of girls in Sub-Saharan Africa grappling with broken hair, the necessity for efficient options has by no means been extra pressing. Final week, L’Oréal Professionnel Paris, the skilled product division of the world’s main magnificence group, L’Oréal launched its ‘Absolut Restore Molecular Vary’ in response to the challenges of girls searching for vibrant, wholesome hair.

The vary, formulated from the collaboration of scientists and haircare professionals, consists of 4 distinctive merchandise designed to reform and rebuild the molecular construction of any hair kind.

Hosted by Eku Edewor, the unique launch occasion was held on Thursday, the twenty first of March at The Wings in Lagos, Nigeria and had in attendance skilled stylists in addition to hair and life-style lovers, a few of whom embrace: Anita Brows, Stephanie Coker, Dodos Uvieghara, Inedoye Anikulapo-Kuti, Fade Ogunro, Ify Okoye, Diana Eneje, Chioma Ikokwu, Mo Cheddah, Denola Gray, Tania Omotayo amongst others who have been all there to witness the revealing of the Absolut Restore Molecular Vary and expertise its outstanding results firsthand.

As displayed on the occasion, the L’Oréal Professionnel Paris Absolut Restore Molecular Vary presents an answer for girls throughout Sub-Saharan Africa.

Crafted with a novel mix of 5 ultra-concentrated amino acids, alongside as much as 2% peptide bonder and as much as 3% within the pre-treatment, the vary delivers full rejuvenation with advantages corresponding to elevated energy, smoothness, frizz management, warmth safety, and enhanced hair elasticity with every utility.

Visitors had the chance to immerse themselves within the sensory experiences at completely different cubicles such because the Fragrance stand, the place they may discover the distinct scents defining the product vary, in addition to the science stand, which allowed them to really feel the feel of every product.




The highlight of the night was the insightful panel dialogue between the L’Oréal Professionnel Consultant – Brian Warfield, Training Supervisor for L’Oréal Professionnel Merchandise Division, and their Professional Stylist Ambassadors – Dupe Talabi of Tasala HQ and Omozo Ogunronbi of O’Naturals Magnificence.

These trade consultants shared invaluable insights into the merchandise and the state of broken hair in Nigeria, providing friends a deeper understanding of the vary’s transformative potential.

The Absolut Restore Molecular vary is now accessible at choose salons and on Jumia, with supply choices throughout Nigeria. For extra updates concerning the model, go to and observe their social media Lorealpro, loreal_hairpro_nigeria and likewise attain out to their official accomplice in Nigeria – Inter-African Marketing (IAM).

To catch a glimpse of the occasion and discover extra moments from the launch occasion, scroll by the photographs beneath.


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