Monday, July 15, 2024

From Lagos to London: oSHAMO’s Journey and New Single ‘Life of the Party’

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Following the success of the one ‘LIFE OF THE PARTY,’ which went viral on TikTok with over 10,000 user-generated movies and garnered over 4 million views on the platform, UK-based afrobeats artist oSHAMO has now amassed over two million performs on-line and acquired optimistic critiques from BBC 1Xtra, KISS Recent, Numero Journal, and Earmilk. He’s releasing a brand new music video for ‘Lifetime of the Social gathering,’ enhancing what may change into the UK afrobeats music of the summer time.

Directed by MRMTMMG (Krept & Konan, D-Block Europe, Wizkid) in collaboration with Fola Abatan (Rudimental, Ms Banks, JGrrey), the music video for ‘Lifetime of the Social gathering’ captures the essence of a party-themed fantasy world brimming with pleasure and enthusiasm. The visuals take inspiration from the music’s lyrics, encapsulating the sensation of being a celebrity for a day.

Harking back to a modern-day Cinderella story, the video depicts oShamo dreaming of the glitzy lifetime of stardom from his seemingly mundane existence, solely to be magically remodeled into the ‘lifetime of the occasion,’ even when only for a fleeting second.

Launched through Mr Eazi’s international unbiased label emPawa Africa, ‘Lifetime of the Social gathering’ serves as oShamo’s first single of the yr and the primary style of his upcoming debut EP. This single builds on the momentum of oShamo’s breakout tracks from final yr, ‘Into You’ and ‘Why You Mendacity,’ which have garnered over 10 million streams. As an artist who infuses his music with authenticity and cultural richness, oShamo continues to captivate audiences together with his distinctive sound and compelling storytelling, solidifying his standing as one of the crucial promising new skills in afrobeats in 2024.


With a musical type influenced by afrobeat and fuji pioneers like Fela Kuti and Ayinde Barrister, oShamo goals to embody the colourful spirit of contemporary afrobeats music. Born in Lagos and residing in London, oShamo’s musical journey started on the age of 14, impressed by artists like Wizkid, Mr. Eazi, and Burna Boy, who’ve considerably contributed to afrobeats’ international presence.

Infusing his tracks with a mix of languages, together with Yoruba, English, and Arabic, oShamo creates a multicultural tapestry that resonates with listeners globally. As a younger Nigerian artist making a mark on the UK music scene, oShamo continues to discover a genre-defying sound, mixing components of afrobeats, fuji, afropop, and hip-hop. Along with his new single ‘Lifetime of the Social gathering,’ oShamo invitations listeners to hitch him on a journey of celebration and self-expression.






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