Monday, July 15, 2024

Access Bank’s Retail Banking Team Launches Its Second Fibroid Awareness Campaign

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Entry Financial institution’s Retail Banking Group is happy to announce its 2nd Fibroid Consciousness Marketing campaign throughout the nation as a part of its pioneering CSR intervention, Challenge 111.

The marketing campaign, which runs all by way of the month of July 2024, will kick off with a webinar geared toward creating consciousness of fibroid among the many feminine populace. And will probably be spearheaded by devoted group members of the financial institution’s retail group dedicated to seeing the success of the initiative towards all odds.

Challenge 111 is a Fibroid-focused initiative to deal with one girl at a time, change her household, and, by extension, generations to observe.

Uterine leiomyomas, or fibroids, are benign growths that may be extraordinarily massive and trigger substantial discomfort, together with brilliant purple vaginal bleeding, constipation, bloating, and extreme pelvic and low again ache that interferes with ladies’s each day functioning and child-bearing functionality.

The initiative comes on the heels of the final lack of knowledge on the a part of ladies, as highlighted in key statistics: 70–80% of girls will develop fibroid sooner or later of their lifetime, however solely 38% have been conscious of the accessible remedy. These statistics emphasise the significance of Challenge 111, which focuses on creating consciousness and help for ladies who battle with the problems round fibroid and its results. In line with the Deputy Managing Director, Retail, Chizoma Okoli,

“At Entry Financial institution, we imagine that our accountability extends past banking. We’re devoted to the well-being of our clients and communities. This marketing campaign is a testomony to our dedication to supporting ladies’s well being and guaranteeing they’ve the data and sources they should lead wholesome lives. Challenge 111 was formally launched in 2022 after we supplied greater than 100 free fibroid surgical procedures in 5 geopolitical zones to immediately contact over 4,000 lives whereas making a ripple impact of optimistic change with over 16,000 impacted lives.

This 12 months, we’re elevating the bar of this social accountability by concentrating on 100,000 ladies, offering 500 ladies with free diagnostic assessments, and aiding 100 ladies in want of surgical procedures. We have now a devoted website, which gives articles on fibroids, info on associate hospitals, in addition to up-to-date info for people in regards to the initiative.” Okoli concluded.

Reiterating Okoli’s feedback, Group Head, Client Banking, Njideka Esomeju, mentioned,

“As a part of our kick-off actions to flag off the 2nd Fibroid marketing campaign, we might be having free Fibroid screenings and neighborhood well being talks throughout 20 states. We can even have a webinar to take heed to and handle ladies affected by fibroids and different associated well being points.

After we launched in 2022, we had a webinar addressing ladies affected by fibroids, and in efforts to be on the forefront of public help for ladies’s well being in Nigeria, we started the ‘Put on White Marketing campaign’ in July final 12 months through the Fibroid Consciousness Month. On this pilot part, the notice and schooling marketing campaign reached 17,266 ladies throughout 33 nations, with 156 ladies given entry to correct analysis, evaluation, and remedy suggestions.

You’ll want to hear from our beneficiaries about how they’ve benefited from the undertaking and the consequences it has had on their lives. So we invite everybody to hitch us this month for this necessary marketing campaign. Collectively, we will make a distinction within the lives of numerous ladies by spreading data, encouraging early analysis, and offering much-needed help.”

Hannatu Botsha, one of many beneficiaries of the well being initiative, shared her testimony with newsmen through the launch. In her phrases,

“I’ve come again with my mouth filled with gratitude; I can’t thank this retail group sufficient. I got here throughout free fibroid surgical procedure in 2022 and was reluctant to use as a result of I believed it was for patrons solely. It took me days to make up my thoughts and provides it a trial. I obtained a name from Oyindamola Oyebola (one of many workers within the devoted group) on February 9, 2024, to ask if I used to be nonetheless within the surgical procedure since she despatched a message I didn’t reply to. I noticed that decision as an indication from God as a result of I used to be bleeding, having pains, and feeling actions in my stomach. I went to the hospital and obtained all the necessities from them, and after a month, the physician referred to as me to return for an all-expense-paid surgical procedure by the Entry Financial institution Retail group (is God not great?). Surgical procedure was completed on March twenty ninth, which is an effective Friday for Jesus to die on our behalf, and I got here out victorious and clear after all of the scary gist I heard about fibroid surgical procedure. I’ve come again with my testimony and gratitude to this glorious group. God bless you all, and should your pockets by no means run dry, IJMN.”

“It has been an thrilling journey for the Entry workers of the Retail Banking group,” mentioned Challenge Coordinator Adeola Rojaiye, reflecting on their latest accomplishments. “It provides us immense fulfilment to witness the optimistic influence we’ve made within the lives of our clients, because of our collective efforts and unwavering dedication. For extra info on find out how to take part and be a part of this journey, please observe us on Instagram and YouTube, go to the Challenge 111 web site and get in touch with us through electronic mail Rojaiye concluded”.

About Challenge 111: 

Challenge 111 is a CSR initiative led by Entry Financial institution’s Retail Banking Group Group devoted to elevating consciousness about fibroids and offering important help to ladies throughout Nigeria.


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