The Woman Boss Marketing campaign is a collaboration between LadyBiba and Gazmadu Studios, in partnership with calabargist, with the only function of equipping ladies to face up and personal their narratives. The marketing campaign has constantly celebrated profitable ladies throughout completely different industries and shared their distinctive tales with the world.
This collaboration started when the artistic administrators of each manufacturers, Bisola Adeniyi (Founder LadyBiba) and Yagazie Equare, (Founder, Gazmadu Studios) met initially in 2017 on the Future Awards.
Their paths crossed once more on the TFD Enterprise Masterclass in 2018 the place they bonded after discussions regarding operating a enterprise in Nigeria and their shared pursuits in hiring majorly feminine employees. The ‘Woman Boss’ Portraits was launched for the primary time in 2019 after conversations continued about how necessary it’s for girls to personal their narrative.
2019 maiden version was themed “Personal Your Story” and it featured ladies like Lala Akindoju, Sola Adesakin, Kemi Onabanjo, Yolanda Okereke, amongst others. Over 20 ladies have been part of this motion
The theme for the 12 months 2020 was ‘Be Your Stunning’. Via this marketing campaign, Stunning was redefined as a girl’s authenticity, not generic requirements and the marketing campaign had wonderful ladies concerned, like Iroghama Ogbeifun, Abimbola Balogun, Oluwatosin Olaseinde amongst others.
2021 got here with the theme “Be your story”. This was a motion to boost ladies to stroll their speak. This marketing campaign kicked off with the official marketing campaign shoot that includes Rolake Akinkugbe-Filani, Tosin Osinowo, Yeside Olayinka-Agbola, Yejide Rosewe, and Ada Osakwe.
In 2022, it was about ‘Successful collectively,’ because the marketing campaign showcased wonderful feminine relationships throughout completely different age teams, work/enterprise dynamics, and industries – profitable collectively! This aimed to encourage extra feminine partnerships, collaborations.
For Successful Collectively, that includes Dynamic Duos like: Eloho Eweniyi, Odunayo Eweniyi, Candide Johnson Olatowun, Yemi Keri, Jola Ayeye, FK Abudu, Somachi Ukiri and Simbo Ukiri.
In 2023, The Woman Boss Portraits went “Past Borders” and launched for the primary time in Ghana, with a Marketing campaign spotlighting African companies whose homegrown skills, merchandise, providers are being exported to a world viewers.
The Marketing campaign in Ghana featured Valerie Obaze, Joselyn Dumas, Claudia Lumor and Valerie Lawson. Take a look at the trailer beneath.
In Lagos we featured; Pleasure Odunlami, Yanmo Omorogbe, Adesuwa Okonbo Rhodes, and Toyin Onigbanjo. Greater than 20 ladies have been photographed as effectively for the marketing campaign. Take a look at the trailer beneath.
2024 got here with a renewed imaginative and prescient to focus on the VOICES of younger ladies utilizing their affect to drive constructive affect from Nigeria right this moment. To kickstart this marketing campaign, we featured: Renike, Misstechy, Haoma, Moromoluwatiketike. Watch the trailer video right here
There’s a motive why The Woman Boss Marketing campaign retains coming again yearly, Here’s one and largely as a result of it’s our need is to see extra ladies empowered to be extra.
We need to offer you an expertise that reminds you of the ability you’ve got, and convinces you that You need to be heard, seen and celebrated. Bookings for the Woman Boss Marketing campaign has formally opened! and we’ve lower than 15 slots obtainable this 12 months .
For extra data and bookings, Click on here. Right here’s a agency affirmation that Your Voice Issues, so take a guess on your self and let the world hear you. Keep Stunning
calabargist is a Media Accomplice for the Woman Boss Portraits
