Wednesday, October sixteenth, noticed the launch of RLG Cosmetics’ game-changing Pores and skin is In Hyaluronic Matte Basis, developed in partnership with celebrated make-up artist Anita Brows.
The unique occasion, which befell at Axolon Middle in Victoria Island, Lagos, had in attendance a meticulously curated viewers that included high personalities within the African magnificence business comprising make-up artists, magnificence influencers, skincare consultants, and wonder stockists.
Hosted by The Woman Kofo, the occasion kicked off with partaking icebreaker actions, adopted by an insightful welcome notice, offering attendees with an summary concerning the function of the occasion and particulars concerning the product.
One of many main highlights of the occasion was the hearth chat through which the founding father of RLG Cosmetics, Liberty Godwin and Anita, shed some mild concerning the 5-year basis formulation journey, challenges encountered and surmounted alongside the best way, and the inspiration’s distinctive skincare properties.
After I envisioned making a basis, it needed to be in contrast to the rest. It needed to embody every part RLG Cosmetics stands for. I dreamed of a basis that may really feel like a second pores and skin—hydrating, breathable, and flawless on each complexion. No clogged pores. No irritation. Simply pure magnificence, redefined. For years, I refused to settle, pushing past each impediment till I discovered the correct associate to convey my imaginative and prescient to life. Basis was all the time the core of RLG, and I knew we needed to get it good.
Then got here the second of breakthrough—two years in the past. The superb Anita Brows was prepared, and collectively, we created magic. Each single element mattered—the shades, the components, the packaging. It isn’t only a product; it’s a promise to each lady who has ever felt unseen.
Inclusivity wasn’t only a aim—it was our mission from day one. Whether or not you’re a lady with albinism struggling to seek out your shade, a mature lady in search of a basis that honours your magnificence with out settling into advantageous traces, or a Hijabi who deserves illustration in each marketing campaign—this basis was made for you.
I’m honoured to introduce the ‘Pores and skin is in Hyaluronic Matte Basis by RLG x Anita Brows.
This basis is infused with hyaluronic acid and vitamin E to make sure that it’s mild on pores and skin but beautiful on you, stated Liberty.
Talking about what units this basis aside from others, Anita Brows said,
We needed one thing that was skincare in addition to make-up. We needed a balanced product—we didn’t need the skincare to overshadow the make-up, or the make-up to overshadow the skincare. We needed each components to work hand in hand. And that’s precisely what we’ve delivered. The muse vary has 15 shades, making certain that each lady of color is catered for.
On the dynamic influencer station, magnificence influencers received an opportunity to check out the make-up in actual time, create content material, and submit their unfiltered evaluations proper there on the occasion, making a enjoyable and interactive expertise.
Company had been handled to finger meals, cocktails, and unique PR bins as they networked and danced to enthralling tunes being spinned by the DJ.
All-in-all, it was a pleasant and entertaining launch, RLG Cosmetics and Anita Brows are keen so that you can expertise this progressive product. It’s now accessible for buy at choose magnificence retailers:
- Magnificence Hut Africa (@beautyhutafrica) in Lagos,
- Beautyconnoiseur_ng (@Beautyconnoiseur_ng) in Lagos and Ibadan,
- Nanahawabeautystore (@Nanahawabeautystore) in Lagos, and
- Alvin’s make-up (@Alvinsmakeup) in Ilorin.
For these outdoors these areas, further retailers are being added quickly. In Abuja, the product is accessible at Favrals Magnificence (@favralsbeauty), and it may also be ordered on-line via the web site rlgcosmetics.com.
For updates and data, comply with RLG Cosmetics and Anita Brows on Instagram:
@rlgcosmetics
@anitabrows
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